Brand Identity, logo design, icons for web sites in York, PA
branding, identity, and logo design
We understand brand management seeks to make the product or services relevant to the "target audience". Therefore cleverly crafted advertising campaigns, can be highly successful in convincing consumers to pay remarkably high prices for products which are inherently extremely cheap to make.
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
Brand: Perceived emotional corporate image as a whole.
Identity: Visial aspect that forms a part of the overall brand.
Logo: Identifies a business in it's simplest form via the use of a mark or icon.